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OmniChannel Personalisation: Creating a personalised cross-channel experience for the modern shopper

10-Oct-2018
Cross Border & Customer Experience Theatre
Today shopping is highly fragmented with many touch points, devices and channels involved in a purchase. Whilst many retailers have embarked on personalisation as part of their UX, many still struggle to execute an effective and consistent cross channel personalisation strategy. Barilliance will demonstrate how, with the right software, retailers can now easily automate personalisation across web, mobile, social and in-store without any development resource. Barilliance will also share some of the new personalisation technology hitting the market and some practical low touch tips to improving conversion rates for different buyer types
Speakers
Matt Rigney, APAC Country Manager - Barilliance

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