eCommerce has revolutionized the way goods are sold, disrupted established industries and transformed the way shoppers interact with brands. With the rise of mobile penetration and consumers spending more time online, ecommerce sales continue to skyrocket with no signs of abating. Understanding the changing consumer behavior is crucial for brands to succeed in this new era of retail. This session will cover:
1. The attractions of going Direct-To-Consumer (DTC)
2. How DTC brands succeed?
3. Commercial Challenges
4. Why owning the entire customer experience is more important than ever