E-Commerce opportunities in South Asia - the value of localisation and local market insights
10 Oct 2019
Cross Border Theatre
Next to the dynamic markets of South East Asia, South Asia and its evolving potential in the e-commerce space is easily overlooked. As leading e-commerce platform in five of South Asia’s markets (Pakistan, Bangladesh, Sri Lanka, Myanmar and Nepal), Daraz Group is developing e-commerce infrastructure. With a population of 500mn+ consumers across those five countries, we are convinced that the region will soon draw attention alongside the maturing South East Asian e-commerce landscape. Knowing your customers, introducing e-commerce concepts and educating consumers & SMEs on the potential of e-commerce needs to be part of any company’s mission in penetrating new markets. This session is designed to give an overview of the markets of South Asia (excl. India) and the approach Daraz takes in localizing the business by understanding and tailoring offerings towards specific market needs.
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It's an exciting time to be in online commerce, and Asia is most definitely the world's growth engine for e-tailers and service providers big and small. Taking part in a niche, Fintech gathering like eCommerce Expo Asia allows Red Dot Payment to introduce our extensive e-payment solutions to engage decision-makers, and to enhance our position as the go-to payment gateway in the Asia Pacific.
Managing Director, Red Dot Payment
There was a lot of buzz and people around here. From our experience, we got plenty of conversations going around. The scanning app was one of the best we’ve used, it has been so convenient. I didn’t get to attend the conference sessions due to how busy we were at the booth. We spoke to a couple of people selling into the global market so those might materialise into valid opportunities to expand on in future. It’s also really good with all the co-located shows together so there is a variety of potential leads to reach out to.
Head of Client Engagement, ChannelAdvisor
It’s the first time we’re here, and we can see a real diverse range of clients - there are start-ups and established companies here. It’s been awesome. There is value not just for the Asia Pacific team, but also for our global team as there are people from all over the world here. I’ve customers from the UK coming over to say hi as well. eCommerce Expo Asia really complements the whole co-located tech events. This just adds so many levels to this event, and works well together.
Regional Director, APAC, dotmailer
We are pleased with the turnout and visitorship. The atmosphere is very exciting as there are a lot of interesting topics and content feature. It’s a good idea to have eCommerce Expo Asia co-locating with the other technology events because we have an audience of various industries with different perspectives generating a lot of synergy. We look forward to participating again next year.