Have you ever ordered a beautifully showcased product on the internet, wondering when you would receive it, sending emails to the seller find out, not ever obtaining a clear answer? Only to receive your item at some point in a less-than-attractive packaging, taking away from your consumer experience and leaving you disappointed. The logistics and the last mile is often a forgotten differentiator in the online battle for the customer's favour. This session will address how to use the last mile to make a lasting impression with your consumer and differentiate yourself from your competitor.