Growing with Confidence: Unlocking Business Revenue and Expanding to New Markets
Despite these potential risks, entering new markets provides a significant revenue opportunity – if merchants can strike that perfect balance. While entering new markets exposes businesses to new threats – especially in countries with higher amounts of fraud attempts and considered to be “high risk” – the vast majority of transactions originating from these countries are still legitimate shoppers.
The potential of these expansion opportunities rewards businesses that are willing and able to invest in the right tools to enable growth, as these areas actually represent the potential of growing and burgeoning markets. Only by leveraging an integrated fraud platform that evaluates the entirety of the customer journey and all touchpoints across a global network can merchants unlock business revenue and potential in new markets without the fear of fraud holding them back.