2019 Conference Programme

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Innovative Storytelling to future proof your mobile content strategy

09 Oct 2019
Customer Experience & Martech Theatre

Today's marketplace has become overcrowded with thousands of content competing for our customer's attention. According to Facebook, our thumb scrolls thru 300 feet of mobile content every single day. People are exposed to tons of content consistently that it becomes noise. How do you stand out from all of the clutter? Is your content becoming predictable, expected, and worse still, unengaging? If you create mobile content as a marketer, business owner, or just a social content influencer, have you thought about creating content that is different from everyone else? These challenging times require creative solutions to survive and thrive. Creative Storytelling on your mobile screens is vital in increasing the market share of your brand on social media. Would you like your content to grab attention in secs in this time deprived world? Do you know how to create content designed for the vertical format as we hold our phones upright 94% of the time when viewing content? In the age of people-led Storytelling, shooting portraits fit the frames of our bodies. Vertical videos were made to capture personal moments - sharing compelling stories which resonate with your customers watching them. Discover the five creative principles that will increase your online presence, grow your brand's visibility so you can stay ahead of your competition. 3 key takeaways.

1) Design "edge to edge display" video content, by optimizing the full frame of your mobile screen.

2) Create thumb stopping creative stories that stand out from the saturated mobile content clutter.

3) Conceptualize creative executions that fit the vertical format, so you can deliver maximum engagement and impact for your brands.

Speakers
Guan Hin Tay, Founder TGH Collective, Former Regional ECD JWT - Nestle

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2019 Sponsors

Diamond Sponsor

  • Huawei Technologies

Theatre Sponsor

  • Forter

Theatre Sponsor

  • SAP

Theatre Sponsor

  • DBS

VIP Lounge Sponsor

  • Shopify Plus

Platinum Sponsor

  • Shopify

Gold Sponsors

  • SP eCommerce

 

Gold Sponsor

  • Urbanfox

 

Silver Sponsors

  • Airwallex
  • BigCommerce
  • Dot Digital
  • Grazitti
  • Checkout.com

Silver Sponsors

  • NS8
  • Payoneer
  • SAP Asia
  • VWO

Bronze Sponsors

  • Aramax
  • Avetti
  • Cardpay
  • ChannelAdvisor
  • Chenkun Supply Chain Management

Bronze Sponsors

  • 6estates
  • e-Spirit
  • Emarsys Pte Ltd
  • Forter
  • Blu

 

Bronze Sponsors

  • iPay88
  • Kornit Digital
  • Ranosys Technologies Pte Ltd
  • NSecured
  • Thrymr Software

Bronze Sponsors

  • Mo Works
  • Vault Intelligence Ltd
  • Office of Planetary Obserations
  • Plattar
  • PI Exchange

Bronze Sponsors

  • Business Intelligence Technologies
  • Carigos
  • GeTS
  • Wallex
  • Wilson A.I

2019 Partners

Knowledge Partner

  • BICSI

News Distribution Partner

  • ACNNewswire

Associate Content Partner

  • Uptime Institute

Strategic SEO Partner

  • AdVantage

Strategic Event Partner

  • ISC2

Event Partners

  • AiSP
  • ARC Advisory
  • Asia Cloud Computing Association (ACCA)
  • Asosiasi Cloud Computing Indonesia
  • Fintech Association of Hong Kong
  • GS1
  • CHIME

 

Event Partners

  • Best Practice of eCommerce
  • BigDataX
  • CMO Council
  • CSCIS
  • ISACA
  • La French Tech


 

Event Partners

  • Practical DevSecOps
  • Digital Advertising Association Thailand (DAAT)
  • DevOps Institute
  • Forrester
  • Singapore Chamber of E-Commerce
  • ASME


 

Event Partners

  • IASA
  • IPI Singapore
  • itSMF
  • IFMA Singapore
  • European Data Cemtre Association
  • Accelerating Asia


 

Event Partners

  • KinerjaBisa
  • Logistics & Supply Chain Management Society
  • NexChange
  • SG Tech
  • Michael Page
  • Plug And Play


 

Event Partners

  • Singapore Cyber Security Consortium (SGCSC)
  • Structure Research
  • General Assembly
  • Open Connectivity Foundation
  • Smart Asia India
  • Co Creation Lab


 

Media Partners

  • APAC CIO Outlook
  • APSM ASEAN
  • Asia Blockchain Review
  • Asia Research News

 

Media Partners

  • Australian Cybersecurity Magazine
  • Australian Security Magazine
  • BizClik Media
  • AI Time Journal


 

Media Partners

  • Chief IT
  • CIO Advisor APAC
  • Cross Border Magazine
  • Asia Content News


 

Media Partners

  • CryptoNewsZ
  • ComputerWeekly.com
  • Cyber Security ASEAN
  • Disruptive Tech Asean


 

Media Partners

  • Data Storage ASEAN
  • e27
  • Fintech Finance
  • SearchCIO
  • GovTech SEA


 

Media Partners

  • Gigabit
  • Jumpstart Media
  • My Security Media
  • CMO Asia
  • Frontier Enterprise


 

Media Partners

  • Retail CIO Outlook
  • Supply Chain Brain
  • Supply Chain Digital
  • Tech Wire Asia
  • FutureCFO


 

Media Partners

  • TechTarget
  • Telecom Era
  • Wire 19
  • 万瑞布线网
  • FutureCIO


 

Media Partners

  • FutureIoT
  • Payment & Cards Network
  • Marketing Ops
  • Cybersec Asia
  • Digicon Asia
  • Enterprise Security Magazine


 

Official Partner Hotel

  • Marina Bay Sands


 

Testimonials

  • It's an exciting time to be in online commerce, and Asia is most definitely the world's growth engine for e-tailers and service providers big and small. Taking part in a niche, Fintech gathering like eCommerce Expo Asia allows Red Dot Payment to introduce our extensive e-payment solutions to engage decision-makers, and to enhance our position as the go-to payment gateway in the Asia Pacific.
    Managing Director, Red Dot Payment
  • There was a lot of buzz and people around here. From our experience, we got plenty of conversations going around. The scanning app was one of the best we’ve used, it has been so convenient. I didn’t get to attend the conference sessions due to how busy we were at the booth. We spoke to a couple of people selling into the global market so those might materialise into valid opportunities to expand on in future. It’s also really good with all the co-located shows together so there is a variety of potential leads to reach out to.
    Head of Client Engagement, ChannelAdvisor
  • It’s the first time we’re here, and we can see a real diverse range of clients - there are start-ups and established companies here. It’s been awesome. There is value not just for the Asia Pacific team, but also for our global team as there are people from all over the world here. I’ve customers from the UK coming over to say hi as well. eCommerce Expo Asia really complements the whole co-located tech events. This just adds so many levels to this event, and works well together.
    Regional Director, APAC, dotmailer
  • We are pleased with the turnout and visitorship. The atmosphere is very exciting as there are a lot of interesting topics and content feature. It’s a good idea to have eCommerce Expo Asia co-locating with the other technology events because we have an audience of various industries with different perspectives generating a lot of synergy. We look forward to participating again next year.
    Chief Executive Officer, Blu