Omnichannel engagement strategies for a successful holiday season
Join Rohan Lock, Regional Director, APAC for dotdigital as he takes you through his top tips and real-life scenarios, on how to build intelligent omnichannel engagement strategies in preparation for the upcoming holiday shopping season:
- Think mobile-first and always start with your data
- Avoid batch-and-blast communications. Segment and personalise to stand out from the crowd
- Up your email game. Set up welcome and abandon cart programs for quick wins
- Create experiences that transcend location, device, and channel
- And more...