ASIA'S HIGHLY-ANTICIPATED ECOMMERCE EVENT.
12—13 OCTOBER 2022 | MARINA BAY SANDS

ASIA'S HIGHLY-ANTICIPATED ECOMMERCE EVENT.
12—13 OCTOBER 2022 | MARINA BAY SANDS

Co-located with

2019 Conference Programme

Sample

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Omnichannel engagement strategies for a successful holiday season

09 Oct 2019

12:05 - 12:25

Customer Experience & Martech Theatre

Consumers today expect a seamless, unified experience, no matter where they engage with a brand—whether in-store or on their desktop or mobile devices. An omnichannel customer engagement strategy is no longer a nice-to-have, it’s a fundamental requirement to compete during the busy holiday season.

Join Rohan Lock, Regional Director, APAC for dotdigital as he takes you through his top tips and real-life scenarios, on how to build intelligent omnichannel engagement strategies in preparation for the upcoming holiday shopping season:

- Think mobile-first and always start with your data
- Avoid batch-and-blast communications. Segment and personalise to stand out from the crowd
- Up your email game. Set up welcome and abandon cart programs for quick wins
- Create experiences that transcend location, device, and channel
- And more...

Speakers

Rohan Lock, Regional Director - APAC - dotdigital

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It's an exciting time to be in online commerce, and Asia is most definitely the world's growth engine for e-tailers and service providers big and small. Taking part in a niche, Fintech gathering like eCommerce Expo Asia allows Red Dot Payment to introduce our extensive e-payment solutions to engage decision-makers, and to enhance our position as the go-to payment gateway in the Asia Pacific.

Managing Director, Red Dot Payment
There was a lot of buzz and people around here. From our experience, we got plenty of conversations going around. The scanning app was one of the best we’ve used, it has been so convenient. I didn’t get to attend the conference sessions due to how busy we were at the booth. We spoke to a couple of people selling into the global market so those might materialise into valid opportunities to expand on in future. It’s also really good with all the co-located shows together so there is a variety of potential leads to reach out to.

Head of Client Engagement, ChannelAdvisor
It’s the first time we’re here, and we can see a real diverse range of clients - there are start-ups and established companies here. It’s been awesome. There is value not just for the Asia Pacific team, but also for our global team as there are people from all over the world here. I’ve customers from the UK coming over to say hi as well. eCommerce Expo Asia really complements the whole co-located tech events. This just adds so many levels to this event, and works well together.

Regional Director, APAC, dotmailer
We are pleased with the turnout and visitorship. The atmosphere is very exciting as there are a lot of interesting topics and content feature. It’s a good idea to have eCommerce Expo Asia co-locating with the other technology events because we have an audience of various industries with different perspectives generating a lot of synergy. We look forward to participating again next year.

Chief Executive Officer, Blu