Regional Expansion through cross-border e-commerce
Companies' regional/international expansion was made possible by cross border commerce since Silk Road and Spice trade days. With an ever increasing competitive trade landscape, such expansion has become default go-to strategy to tap larger outside-home markets. Cross border e-commerce has been catalyst for companies such as Alibaba, to expand regional/internationally. Jim will explore with you the market potential, opportunities, challenges and reference cases to be successful cross border ecommerce companies.