A PAYMENTS REVOLUTION: Understanding Macro Trends, Consumer Expectations, & Fraud Mitigation Across The Southeast Asian Market
Of all regions participating in the global economy, Asia Pacific is by far the most active in the digital payments space. In fact, it is estimated that in 2022, the region will oversee some $390.8 billion of non-cash payments, making it the world leader in terms of the volume of cashless transactions.
In Southeast Asia, an increasing number of consumers are opting for digital transactions in markets where cash still remains dominant, such as Cambodia, Vietnam, and the Philippines. While Southeast Asia’s retreat from cash reflects worldwide trends, there are a set of factors unique to the region’s evolving, digital payments landscape. Together, these macro trends create an expansive ecosystem that will only grow stronger over the years.
Join Mastercard and Ekata as we identify and explore the global themes that are influencing Southeast Asian consumer’s embrace of super-apps, social commerce, e-wallets, and more. What are their expectations - and how can merchants meet them - while still protecting themselves from ever-evolving fraudulent schemes?
• The latest macro-trends shaping the global landscape
• Consumer expectations toward experience and offerings
• Navigating the cross-border payments landscape across Southeast Asia in 2022 and beyond
• How to strengthen and improve fraud mitigation efforts without affecting customer experience