We are at an inflection point where the digital channel landscape is being redefined. The lines between ads, social, marketplaces, and messaging channels are vanishing - we now find ourselves in the era of community commerce. In this session, BigCommerce chats to TikTok about the opportunity that lies ahead for retailers. Discussing everything from #TikTokMadeMeBuyIt, creativity and authenticity, community commerce trends and more, the audience will walk away with tangible tips on implementing a successful social commerce strategy that will create an unforgettable customer experience.