With the tightening of regulations and the phasing out of third-party cookies causing data-tracking harder; innovating with first-party data is the way to go to produce lasting customer relationships. As cost of customer acquistion gets tougher, the biggest challenge for retailers and brands is building long-term relationships with their customers across different channels. Hence,  it is vital to re-think how can brands and retailers connect with conusmers. Join this panel to explore how can brands and retailers build 'brand communities'.