Third-party cookies that are fundamental for advertising will no longer exist in the near future. Advertisers will need to search for alternatives to continue tracking audiences, targeting them, and measuring advertising efficiency. First-party data now becomes more valuable than ever. How can brands and businesses succeed in driving traffic to their website in order to capture first-party data? Videos.

 

Videos contain unique and addictive-like characteristics about them. This year alone, over 60% of the internet traffic consumed will be for videos. Brands and businesses are adding live and video content into their current bad of tools, given their ability to hook consumers on a more authentic level. In this segment, you will understand how brands have adopted live and video technology to drive traffic, build brand engagement and personalize their customer experience. You will also see successful use-cases where brands adopt live and video technology at a strategic level to achieve business outcomes.