The great eCommerce acceleration has permanently changed buyer expectations. Today, endless selection, pricing, and convenience are the new competitive advantage across industries, propelling marketplaces to the forefront of the digital-first economy. To deliver on these fast-evolving expectations, the world’s top brands are responding with marketplace strategies of their own, achieving new levels of efficiency and profitability for their businesses.

 

In this session, Mirakl’s Chief Product Officer Isabelle Bénard joins McKinsey & Company's Simon Wintels for an exclusive Q & A to explore the rise of marketplaces in Asia and across the globe, as well as the technologies enabling retailers, manufacturers and distributors to launch and scale successful marketplaces.