Today’s consumers are more demanding and shifts caused by the Covid-19 pandemic have changed the way customers shop. The lines between e-commerce shops, social media platforms and brick-and-mortar shops have blurred to the point that customers expect a seamless experience no matter where they shop. How can brands create a consistent, compelling, and connected customer experience?

SHOPLINE Global General Manager, Joshua Qiao, will dive into the key trends, challenges and opportunities in the shift to omnichannel. He will also tackle the key strategies that businesses can take to succeed both online and offline and sell everywhere