2022 TFMA Conference Programme

Self-assessment, knowledge of the customer journey, and understanding critical touch points are some ...

• Integrated Marketing- Aligning Marketing to your go to market model • eCommerce- How to avoid chan ...

Periodically pausing your digital activations may harm your campaign performance more than improving ...

In creative design, incorporating numbers and statistics into the mix is the least priority. But thi ...

"Conflict is the primary engine of creativity and innovation. People don't learn by staring into a m ...

Consumer behaviours have shifted - they put their money where their mouth is by spending with their ...

Content + Data : A Match Made in Heaven Today’s customers want interacting with a brand to be easy - ...

DITIGIZING IN A HERITAGE B2B BUSINESS: Wella Company’s transformation from a B2B salon supplier bran ...

These are the 5+ questions Vijay and Jeff would like to ask one another and get covered in the 15 mi ...

With a mission to help companies use technology to drive better marketing performance, Mellissah wil ...

Marketing has traditionally used detailed customer data to improve and create a personalised custome ...

Since the turn of the decade, marketers around the world have had to reinvent and adapt toward strat ...

No one else knows you better than — your smartphone. The question is: how to connect the dots with m ...

With marketers focusing more on inclusive advertising, are brands and retailers truly following thro ...

 - use of authentic influencers and turning customers into ambassadors - reviving your company's soc ...

Social commerce has experienced explosive growth in recent years, having captured US$560 billion wor ...

Challenging the traditional route-to-market with eCommerce can unlock potentially big gains for B2B ...

The future of content marketing is bright! Content will only become more important as we move furthe ...

Today, the retail landscape is more competitive than ever with brands competing for eyeballs both on ...

Beyond being the biggest eCommerce marketplace, Amazon has now built one of the biggest ad businesse ...