In creative design, incorporating numbers and statistics into the mix is the least priority. But think again! Creative performance is measurable with the right marketing technology, tools, and data-driven team. Creatives are brutally under fire from subjectivity, present mood and emotions, and pre-conceived beliefs. With the emergence of data analytics and performance marketing dashboards, how we measure creative effectiveness also requires advancement and new perspectives. About time to measure creative performance beyond how you feel. Here are three factors to do tackle without getting personal and emotional: Clickthrough Rate A/B Testing Website Analytics Business Impact