Collide. How to create content that sparks conversation
13 Oct 2022
Martech Keynote Stage
"Conflict is the primary engine of creativity and innovation. People don't learn by staring into a mirror; people learn by encountering differences."
-Ronald A. Heifetz
Collusion sparks creativity in ways that change the way we do things. In violent convulsions, conflict births new ideas that create new realities. Throughout history, creative conflict has been the most critical tool for innovation, discovery and invention.
Creativity and conflict are both critical for advancement and true collaboration. We remain motionless without the passionate energy that comes from engagement, thoughtfulness, and dialogue. In its simplest form, creative conflict is the process of finding new ideas by mashing-up old ideas. Putting two unrelated thoughts together can yield unexpected yet innovative ideas. I will share some inspiring case studies and strategies to help your brains make connections between seemingly unrelated ideas to form new ideas. When we start colliding ideas together, something magical happens. Our brain starts to see links where none existed before; we will discover new solutions stronger than the status quo.