Cloud Expo Asia 
Cyber Security World 
Data Centre World 
Big Data & AI World Asia 
Technology for Marketing Asia 
Digitising a heritage B2B business for the future
13 Oct 2022
Martech Keynote Stage
DITIGIZING IN A HERITAGE B2B BUSINESS: Wella Company’s transformation from a B2B salon supplier brand to a Omnichannel brand
• How to create demand with end consumers in a highly technical B2B product offer?
• How to shift marketing, education and consumer experience in Haircare from selling in the salon chair to retail & e-commerce?
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