Sales automation through eCommerce in B2B: The secret sauce to business growth
12 Oct 2022
Martech Keynote Stage
Challenging the traditional route-to-market with eCommerce can unlock potentially big gains for B2B companies. Cracking eCommerce in the B2B foods industry remains a challenge without major players in Southeast Asia. As a relatively young brand in the foods industry, Kerry explores the potential of eCommerce and how using eCommerce to build a data lake for sales automation can be the secret sauce to fuel business growth.