How to leverage EventTech in Marketing strategies or "Event first strategy"
Since the turn of the decade, marketers around the world have had to reinvent and adapt toward strategies that do not involve physical interactions. However, the marketing landscape has once again changed and offline events are back on the menu, albeit with new technology to complement how events were run before the pandemic. Sum Wong, CEO of EventX, will deep dive into the latest EventTech tools that will enable you to build an event-first marketing strategy