Today, the retail landscape is more competitive than ever with brands competing for eyeballs both online and offline. The rising adoption of social media presents a new paradigm for businesses looking to engage and sell to their online audiences. What does it mean for businesses to become social brands? How can brands succeed in the creator economy?

SHOPLINE’s Head of Social Commerce, Dexter Fang, will tackle the trends and opportunities that the social commerce revolution offers brands around the world. He will also go into tips on how businesses can build engaged communities online to convert customers in the long-run