Similarweb measures the digital world across 190 countries globally within the web and app ecosystem. Having this global coverage we could clearly see that customers in the APAC region are early adopters of all the trends shaping the digital marketing, digital commerce and wider - digital economy.

That’s why at this session we're gonna have a deep dive in all the newest trends trying to understand their adoption and impact on both APAC and global markets.

1. The APAC region is well known for being app-first and app-focused but even in APAC customers are very often starting their digital journey by searching in google. All the shopper journeys initiated by a search engine are very precious for all the market players as these customers are the ones brands can hunt for and grow their business with them. We will present data showing the scale of searches, and how to interpret the data to discover consumer demand you can capitalize on as well as strategies to acquire customer from search and drive the app adoption straight away
2. We will show examples how ecommerce disruptors coming from APAC are capitalizing on niche consumer demand hidden in the consumer search data and are successful globally with the new business model of Next Generation Manufacturing (NGM).
3. We will also look at the future of search with disruption coming from AI and generative search showing some data on the usage of ChatGPT, Bing and Google Bard across APAC and audience profiles of the users.