How well do you know your future shopper? 

As we enter the next generation of omni-commerce, the needs and expectations of shoppers are changing. Our latest research into shopper trends tells us there are multiple drivers shaping where people choose to spend and how – in-store, on app and online. 

With economic challenges, advances in technology and new generations of shoppers gaining spending power all playing into emerging needs, it’s time for merchants to rip up the retail rule book and start listening to your shopper.