Southeast Asia, characterized by its booming middle class and digital adoption, is a beacon for eCommerce brands. However, the region’s diverse geographies present unique logistics and fulfillment challenges. This session will spotlight the intricacies of establishing a robust logistics framework in SEA, emphasizing the varied consumer behaviors and their implications on delivery and warehousing. We will deep into the strategies to optimize supply chains, ensure timely deliveries, and navigate the complex regulatory landscape for a successful eCommerce expansion in SEA