2023 Conference Programme

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"YOU DID WHAT?!" - Why audio stories from your employees could be the best thing for your company

11 Oct 2023
Martech Keynote Stage

"Company culture", "authenticity" & "storytelling" are common buzzwords. But what do they mean? And how can you use them in your marketing without it being forced or feeling fake?

Join us as we share our learnings from building Folklory.com, a service that started off with us interviewing loved ones to capture memories as private podcasts. A year in, we've realised that audio stories are even more important for companies!

We'll explain why such stories can bring depth and soul to your brand that'll help you stand out from your competitors, by focusing on the one thing that makes your company unique - the people behind it.

Haresh Tilani, Co-Founder - Folklory
Terence Chia, Co-Founder - Folklory


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