2023 Conference Programme

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From Bedroom to Boss - How we built an e-commerce shapewear brand and took it global.

11 Oct 2023
Martech Keynote Stage

In 2017, we set out to start an online based shapewear brand from the comfort of the bedroom and found success very quickly.

Starting off from a Shapewear brand with zero sales to being the most preferred slimming garment in Singapore, Waistlab gained so much success from a niche that barely gets any mentions in the media.

In this digital era, brands are battling to be heard. The constant flood of content and marketing messages from Instagram, TikTok, Twitter, Youtube and more is hard to compete with, especially for online retail.

Join us as we share how our failed physical store quickly helped transform Waistlab back into an e-commerce success story and celebrated a 40% consistent increase in revenue without mass hiring or increasing our ad buying budget.

Alif Adam, Director - Waistlab


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