At foodpanda, we thrive on innovation and pushing the boundaries of traditional marketing. However, innovation alone isn't sufficient. That's why we introduced Pau-Pau, our beloved mascot, to drive our brand message and stand out from the crowd (aka competitors). Join me as I unveil Pau-Pau's journey - from inception to leveraging current trends - as a pivotal element in our dynamic 360 marketing strategy. By the end of the session, our aim is to inspire brands to elevate their creative executions and foster deeper Brand Love!