"Synopsis: Expanding into new markets is a complex endeavor that requires careful planning and execution. This session will explore key strategies for successful international expansion, including market selection, entry strategies, localization, and cultural adaptation. 

Key Points: 

Identifying Target Markets: Criteria for selecting suitable markets based on factors such as market size, economic conditions, consumer behavior, and competitive landscape. 

Market Entry Strategies: Evaluating different entry modes, including direct investment, franchising, licensing, and partnerships. 

Localization and Cultural Adaptation: The importance of understanding and adapting to local cultures, preferences, and regulations. 

Overcoming Challenges: Addressing common hurdles such as logistics, supply chain management, and payment systems. 

Building a Global Brand: Strategies for maintaining brand consistency while adapting to local markets. 

Measuring Success: Key metrics for evaluating the