RES 2022 - ZALORA Session

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ZALORA Z-Live and the value of live stream content on social commerce

Steadily gaining popularity in countries like China since early 2016, live streaming in Southeast Asia has blown up ever since the pandemic. No longer just an interesting concept for brands, it is now a necessity in social commerce. With that, the popularity of this content medium in e-commerce can be attributed to numerous factors, including easy access to products, information, and an avenue for consumers to communicate with the live stream hosts and receive immediate and personalized responses.

ZALORA’s Z-Live platform will allow for direct live shopping, real-time customer engagement and sentiment analysis among millions of users across Southeast Asia, and goes beyond traditional social media sites as it allows for direct payment simultaneous to the live stream. As a platform, Z-Live enables direct engagement with the audience, opening up a two-way communication between shoppers and the brand. By providing a platform for real time interaction between users and ZALORA, brands have an opportunity to capture shoppers anytime, anywhere, and engage with them in a more meaningful way than ever before.

Neha Bhasin, ZALORA’s Brand Communications Director discusses the value of live streaming and how the e-commerce platform continues to double down on innovation and technology in shoppers’ experiences.

Download presentation slides here.

Sponsors at eCommerce Expo Asia

Platinum Sponsor

  • Shopify
  • SingPost
  • Stripe
  • Shopline

ECEA Theatre Sponsors

  • checkout.com
  • Emplifi
  • Worldpay

VIP Lounge Sponsor

  • Meta

 

Country Pavilion Partner

  • UK's Department for International Trade

Gold Sponsor

  • Xero
  • GrabFinance
  • Atome
  • Shopback
  • SouthPole

Silver Sponsors

  • BeLive Technology
  • BoxC
  • BigCommerce
  • CreateIT
  • Dimerco
  • Anchanto

Silver Sponsors

  • Aspire
  • Aftership
  • Byteplus
  • ChannelEngine
  • Ekata
  • Emarsys
  • Fung

Silver Sponsors

  • Mirakl
  • Orangemonkie
  • Rapyd
  • Srijan
  • Moloco

 

Silver Sponsors

  • Ordazzle
  • ReturnHelper
  • RV Automation
  • Salesforce
  • Shippit
  • Sift

 

Silver Sponsors

  • Impact
  • Unlimint
  • Vesta
  • Intershop
  • Shipsy
  • Shoplive
  • DotDigital

Bronze Sponsors

  • Boxberry
  • ECX
  • UQPAY

Bronze Sponsors

  • Kornit
  • MailAmericas

 

Bronze Sponsors

  • Overdose
  • QueueIt
  • Slimstock
  • Storyly
  • Vajro
  • Zonos

Partners

Knowledge Partner

  • BICSI

News Distribution Partner

  • ACNNewswire

Associate Content Partner

  • Uptime Institute

Strategic SEO Partner

  • AdVantage

Event Partners

  • ATC
  • ISC2

Event Partners

  • AiSP
  • ARC Advisory
  • Asia Cloud Computing Association (ACCA)
  • Asosiasi Cloud Computing Indonesia
  • Fintech Association of Hong Kong
  • GS1
  • CHIME

 

Event Partners

  • Best Practice of eCommerce
  • BigDataX
  • CMO Council
  • CSCIS
  • ISACA
  • La French Tech


 

Event Partners

  • Practical DevSecOps
  • Digital Advertising Association Thailand (DAAT)
  • DevOps Institute
  • Forrester
  • Singapore Chamber of E-Commerce
  • ASME


 

Event Partners

  • IASA
  • IPI Singapore
  • itSMF
  • IFMA Singapore
  • European Data Cemtre Association
  • Accelerating Asia


 

Event Partners

  • KinerjaBisa
  • Logistics & Supply Chain Management Society
  • NexChange
  • SG Tech
  • Michael Page
  • Plug And Play


 

Event Partners

  • Singapore Cyber Security Consortium (SGCSC)
  • Structure Research
  • General Assembly
  • Open Connectivity Foundation
  • Smart Asia India
  • Co Creation Lab
  • CDPI


 

Media Partners

  • ACN Newswire
  • APAC CIO Outlook
  • APSM ASEAN
  • Asia Blockchain Review
  • Asia Research News
  • Digital Agency Network
  • Digital Agency Network Institute

 

Media Partners

  • Australian Cybersecurity Magazine
  • Australian Security Magazine
  • BizClik Media
  • AI Time Journal


 

Media Partners

  • Chief IT
  • CIO Advisor APAC
  • Cross Border Magazine
  • Asia Content News


 

Media Partners

  • CryptoNewsZ
  • ComputerWeekly.com
  • Cyber Security ASEAN
  • Disruptive Tech Asean


 

Media Partners

  • Data Storage ASEAN
  • e27
  • Fintech Finance
  • SearchCIO
  • GovTech SEA


 

Media Partners

  • Gigabit
  • Jumpstart Media
  • My Security Media
  • CMO Asia
  • Frontier Enterprise


 

Media Partners

  • Retail CIO Outlook
  • Supply Chain Brain
  • Supply Chain Digital
  • Tech Wire Asia
  • FutureCFO


 

Media Partners

  • TechTarget
  • Telecom Era
  • Wire 19
  • 万瑞布线网
  • FutureCIO


 

Media Partners

  • FutureIoT
  • Payment & Cards Network
  • Marketing Ops
  • Cybersec Asia
  • Digicon Asia
  • Enterprise Security Magazine
  • Escomedia


 

Official Partner Hotel

  • Marina Bay Sands


 

Held In

  • Marina Bay Sands


 

Supported By

  • Marina Bay Sands