Technology for Marketing Asia 2022 - What It Takes To Be a Market Technologist Today
Cross Border Commerce Theatre
Powered By: Checkout.com
Hear from the world’s leading retailers, marketplaces and e-stores who’ve successfully expanded overseas. This theatre covers advice on entering new markets, gauging market size and opportunity, working with marketplaces, localisation strategies and practical steps for regulatory compliance. This is a great programme for anyone looking to maximise opportunities and reduce risk when entering or building a presence in a new market!
Panel discussion: Crossing Borders in a Post-Pandemic World
Cross-border ecommerce has offered online retailers a fast-track to success and scale until 2020. Retailers have enjoyed exponential growth by exploring new cultures & introducing exciting products to new markets.
Following the pandemic international supply chains have been interrupted, world economies have been stripped of trillions of dollars and taken some of the most notorious high street names have fallen. Should growing retail brands continue to sink investments into new markets while the world struggles to get back on it’s feet, or should online retailers & brands focus on local markets?
- Singgapore’s government launches five measures to boost e-commerce
- Cross-border eCommerce fulfillment
- evolving challenges of cross-border payments
- Product Demand in New Markets
- Multi-Currency Accounts
- Fulfillment & Last-Mile Delivery
- Fraud Management
- International Expansion & Trade Strategy
Retail of Tomorrow Theatre
Powered By: Fis System Singapore
With Retail 2.0, the “new retail” concept has become far less physical and much more digital. Consumers are now spending, on average, 34% more of their time on online retail product search than they were pre-pandemic. A basic e-tail store experience just won’t cut it anymore. This theatre reveals the new and emerging retail technologies that will shape the current & post-pandemic technologies and keep customers returning to your online store.
Panel discussion: Is experiential retail the `new’ retail?
Shopping behaviours of consumers are constantly changing. The new generation is looking for a more immersive experience, highly personalised marketing, and a unified offline and online experience. Join us at this session to learn more about how the future of retail & its technology will affect consumers.
Panel discussion: Faceless retail – the way to go for future generations
Cashless payments, vending machines, automated check-outs are on the rise in the retail industry. Is this for better or worse? How do we create customer loyalty and provide better customer experience? Customer loyalty in ecommerce is complex as the brand interaction is different, hence, marketers need to continuously nurture and delight customers to stay ahead of the competition. In this panel, our invited speakers will share their successful technical framework, CRM and loyalty strategy.
- Omni-Channel Retail
- Contactless Commerce
- Social Commerce
- Digital Native Commerce
- Augmented Reality
- Virtual Reality
- Voice Search
- Artificial Intelligence & More
Customer Experience Theatre
Powered By: Emplifi
What is the future of the ‘Customer Experience’?
Until now, brands & online retailers have been able to meet customer expectations through a simple, automated chat bot & a basic store interface. Customer expectations have evolved, and users want to receive a live commerce experience where they can replicate the in-store experience online. The Customer Experience theatre will offer the insights into the most up-to date CX-Tech and the brands enjoying the highest levels of online customer satisfaction and loyalty.
Panel discussion: Optimising E-commerce trends post-pandemic
The B2C e-commerce market is expected to significantly accelerate post pandemic. Now that we’re seeing the highest rates of mobile commerce adoption, the ‘Big Brands’ are rushing to implement new CX Tech – Live streaming, Social Commerce & Bit-Coin adoption are just a few. Join this panel to know more about the trends and how they have impacted the industry and its consumers.
- Customer Data & Analytics
- Chat-Bots, Social & Mobile Marketing
- Live Commerce
- Augmented Reality
- Personalisation & Customer Service Process Optimisation
Martech Keynote Theatre
Powered By: Acquia
This theatre will cover all stages of an effective big data marketing strategy from storage and analysis, to taking action and delivering ROI. Learn the latest technologies and tools to improve your customer experience and pick up the best tips and takeaways to inspire your content marketing. This will be a priority agenda for those with a keen eye on the latest innovations and tech trends shaping the future of marketing and advertising.
Panel discussion: The Importance Of A Diverse Marketing Plan Utilizing An Array Of Martech
With the ever-evolving digital marketing channels, consumers are present and interacting across multiple touchpoints with brands, expecting consistent engagement across all channels. How do brands choose which marketing technologies are going to best carry their message while still reaching their target market?
CMO Dialogue: Why CMOs Are More Relevant Now Than Ever
The COVID-19 pandemic has changed communication and how consumer interact with brands drastically. There is no denying that social media plays a bigger role in our lives now and how it has influence consumer’s purchasing decisions. As consumers engage with brands and leverage on digital channels more than ever, we discuss the challenges and opportunities facing brands today and the CMO role of tomorrow.
- Advertising & Promotion
- Content & Experience
- Social & Relationships
- Commerce & Sales
- Data and Management