Conference Programme - Technology for Marketing Asia

Since the turn of the decade, marketers around the world have had to reinvent and adapt toward strategies that do not involve physical interactions. However, the marketing landscape has once again cha ...

Self-assessment, knowledge of the customer journey, and understanding critical touch points are some of the elements that make companies stand out in customer experience. All of them can be identified ...

The future of content marketing is bright! Content will only become more important as we move further into the digital age, and businesses that learn to master the art of content marketing will contin ...

Challenging the traditional route-to-market with eCommerce can unlock potentially big gains for B2B companies. Cracking eCommerce in the B2B foods industry remains a challenge without major players in ...

Marketing has traditionally used detailed customer data to improve and create a personalised customer experience. But with the increasing cost and push back in data tracking, how can marketers establi ...

These are the 5+ questions Vijay and Jeff would like to ask one another and get covered in the 15 mins conversation. There will be an additional 5 mins following this for questions from the audience t ...

No one else knows you better than — your smartphone. The question is: how to connect the dots with mobile data to identify your perfect target audiences? Vpon has invited our client AAX, a top-tier di ...

Periodically pausing your digital activations may harm your campaign performance more than improving it. Hence, it is critical to focus on speedy and concurrent optimisations. This ongoing performance ...

Content + Data : A Match Made in Heaven Today’s customers want interacting with a brand to be easy - they expect a seamless transition between browsing social media, researching online, and picking up ...

Beyond being the biggest eCommerce marketplace, Amazon has now built one of the biggest ad businesses after Google and Facebook. In the era of 1st party data, the potential of Retail Media has become ...