Baozun Inc. is the leader, a pioneer in the brand e-commerce service industry, and a digital commerce enabler in China. Baozun Inc. empowers a broad and diverse range of brands to grow and succeed by leveraging its end-to-end eCommerce service capabilities, omnichannel coverage and technology-driven solutions. Its integrated and technologically advanced one-stop solutions address all core aspects of eCommerce operations, covering IT solutions, online store operations, digital marketing, customer service, warehousing and fulfillment.

Founded in 2007, Baozun Inc. was listed on NASDAQ in 2015 and HKEX in 2020. We have over 8,000 employees and serve more than 400 brands from various industries and sectors worldwide, including East Asia, Southeast Asia, Europe and North America.

In 2022, Baozun recognized Southeast Asia as a crucial market for further growth. To achieve this, the company established offices in Singapore, Malaysia, the Philippines, Thailand and Korea and aims to extend its reach to Indonesia and Vietnam by the end of 2023.