Primer is the world's first automation platform for payments, offering merchants the underlying infrastructure they need to build better buying experiences for their customers.

For the first time, merchants can connect and control their entire payment stack, and build their ideal payment flows autonomously from scratch. Plug in any desired payment solution with 1-click connections, define logic across the entire payment lifecycle with a drag-and-drop workflow editor, and create seamless, smart checkout experiences that meet today’s customer expectations.

Primer also creates an open distribution channel for services right across the payment landscape to go-to-market. Any developer can build a connection on Primer. Merchants then simply click-and-connect to the services they need to build their desired payment flows within their Primer dashboard, requiring no additional code. Live connections include Stripe, WorldPay and PayPal, as well as early adopters Klarna, Riskified, Stitch and GoCardless.

Primer was launched in early 2020 by Paul Anthony and Gabriel Le Roux, former Braintree/PayPal colleagues. The fully remote company, which now operates in over 35 countries, has raised over $74M and is backed by ICONIQ, Accel, Balderton, Seedcamp, Speedinvest and RTP Global.