Selling direct to the consumer seems to offer the opportunity to maximise investments made in e-commerce and social media, but truly connecting the strategies is challenging. Have your ‘showrooming’ customers now started ‘webrooming’, and if so, have you got your omnichannel analytics set up to cope? Acknowledging the power of your community and a desire to deepen the connection with your customers are keys to creating effective D2C retail experiences.

In this session, Brightcove will share how platforms and brands around the world are creating live and on-demand content to attract and engage their consumers 24x7, to drive conversion, increase engagement and even reduce product returns.