Outsmarting fraudsters: Reining in promo fraud
Over the past decade, as companies and consumers alike increasingly moved online, opportunities in the digital space have become endless. Companies are reaching more people than ever before, and competition for the market’s attention has led to the constant creation of new deals and customer incentives. While promotions are great for boosting sales, they also garner a lot of unwanted attention from fraudsters. These threat actors may seem benign at first, but the damages incurred could easily add up to crippling losses if left unchecked. As online business continues to boom, companies must find new ways to protect themselves and stay competitive.
• How are companies leaving themselves vulnerable online? How can they cover these gaps?
• What can businesses do to prevent account takeovers and identity fraud on their online platforms?