Activating Partnerships: Closing the revenue gap & strengthening customer trust
When consumer trust is gone and traditional advertising isn’t effective anymore — how do retailers survive?
Join this session as we look at the modern business landscape which has been thoroughly disrupted by a decline in advertising effectiveness and where sales, customer acquisition, and brand loyalty are fuelled by trusted third-party referrals.
More than ever, consumers turn to the authentic voices of publishers, influencers, content creators, and even other businesses who recommend and refer consumers to products and brands. This commercial information and these relationships are at the heart of the new partnership economy — and you need to be a part of it to thrive.
Come and learn how partnerships are driving significant growth for leading retailers in a way that advertising and sales no longer can.
- Why trust and authenticity are the new currency with consumers
- What do we mean by partnerships (share about different types of partners)
- Real-world case studies of successful retail partnerships, including influencers, premium publishers, loyalty sites, and more
- Practical steps to starting and scaling a revenue-driving partnership program