D2C: How to take the lead in SEA
D2C brands have the power to disrupt mature categories and shape consumer preferences. If you want to lead the digital market in SEA, D2C is your best bet. Here’s why… and how:
1. Are you currently offering D2C for your products/services?
2. What are your competitors doing in D2C? What would you like to emulate, or avoid?
3. If you have been considering D2C, but not implemented it, what challenges have you faced?
4. How did/would you handle channel conflict?
5. What could be your value proposition in D2C? What could you do that you cannot do on marketplaces?