Integrated Commerce in Digital Platforms (YouTube, Instagram, Facebook, TikTok etc)
1. With the ever-growing online userbase, how are leading digital platforms like YouTube, Instagram, TikTok starting to integrate commerce to target existing interest groups?
2. What are the integrated commercial trends and how does it differ by regions/markets?
3. How social commerce targets its users differently and why its essential for high conversion rates among social media users?
4. What role does content/key opinion leaders play in social commerce functions to drive online sell out?
5. How to convert online fans into loyal customers?