Omnichannel Retail Strategy: Is there a future of Brick & Mortar post COVID
Q1. On which of these would you bet your money on this year between brand.com, online channels, offline channels, and InStore? Why?
Q2. Change the scenario / How do you think this will shift in 5 years?
Q3. XXX - Quoting source, what do we feel about this?
(Source) The evolution of the physical store’s role as a core component of the omnichannel journey has also affected store layouts. Many retailers had been using their stores to educate consumers on product offerings, reinforce their brand’s positioning, and support e-commerce sales. Indeed, research before the pandemic found that opening a new location increases traffic to the retailer’s website by 37 percent the following quarter. New technology solutions are also changing store formats: tech-enabled stores, such as Amazon Go locations, feature new models that support customer journeys.
Q4. Omnichannel strategies: share some of the strategies you have adopted in the past year. Were they successful?
Q5. Has this roundtable changed your view? Would you move your chips - why or why not?