Redefine customer engagement with cross-border eCommerce
As the retail industry prepares itself for the post-Covid recovery, what are the key success factors? We believe continuous digitization is still the top priority for brands to adapt to the new normal and new consumer behavoirs and preferences. In addition, the industry should also look beyond single domestic market and actively seek growth opportunities in multiple international markets.
Cross-border eCommerce platforms, such as eShops, open up a new opportunity for brands to innovate in customer outreach and engagement. It provides a platform where brands can proactively educate and nurture brand understanding, and effectively extends customer touchpoints to cultivate a deeper relationship, hence to drive better brand loyalty and mindshare. Beyond the value in branding and marketing, eShops also bring an ecosystem of capabilities, from customer service to logistics and supply chain to help brands which do not yet have the existing infrastructure to jump-start and accelerate its cross-border commerce operations.