The Growth of Live Commerce on Social Media Platforms
1. How Social Media can be used as a tool for Digital Commercialization?
2. What are the components of executing a successful livestream/live selling session?
3. How to optimise content and delivery during livestreams?
4. How to gauge the success of live selling and KPIs to look out for?
5. How live selling is transforming shopping behaviour and how business can leverage on this digital wave?