User Experience as key to retain new customers in times of COVID
With an uplift in new customers, 2020 has become a critical time for platforms, sellers and brands to be available online and excel. The bar is higher than usual to convince new customers to stick with the benefits of e-commerce after they have made their first experiences with buying online during the pandemic.
It‘s important for platforms, seller and brands to enhance their online presencewhen it comes to the display of goods, timely communication between sellers and customers, user experience, user friendly return & refund policies and timely fulfilment of goods. COVID presents a great opportunity to convert larger numbers of offline customers, but expectations are high. In this session we will explore some of the key aspects that platforms, sellers and brands should focus on to capture new customers sustainably.