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Benjienen Toledo

Benjienen Toledo

Digital Marketing Manager, Ohmyhome
Singapore

Known for her performance-led digital expertise, Benjienen brings together creativity and technology, coupled with data strategies, to create effective digital marketing programmes for Singapore’s first one-stop property solution Ohmyhome. Managing Search Engine Marketing campaigns, implementing Search Engine Optimization, executing digital marketing strategies and driving app installs are all in a day’s work for Benjienen, who takes pride in growing Ohmyhome’s digital presence. A vital member of the marketing team, Benjienen is the key person integrating marketing with the engineering and data team.

As a result, within six months, the Ohmyhome website saw three times higher percentage of web visits from search engines and an improvement of the website’s Singapore ranking by three times. Coupled with three times increase in average web session, Benjienen has helped Ohmyhome website become the online authority and thought leader in housing transactions.

Prior to Ohmyhome, Benjienen lead MIBC Singapore's research and development, where she focused on UX for new systems and operational process flow. She led major research projects for prototyping and wireframing of software systems, and drove the company's ongoing training & development programmes. Benjienen was also responsible for digital marketing, where she gained invaluable experiences in this field.

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Testimonials

  • It's an exciting time to be in online commerce, and Asia is most definitely the world's growth engine for e-tailers and service providers big and small. Taking part in a niche, Fintech gathering like eCommerce Expo Asia allows Red Dot Payment to introduce our extensive e-payment solutions to engage decision-makers, and to enhance our position as the go-to payment gateway in the Asia Pacific.
    Managing Director, Red Dot Payment
  • There was a lot of buzz and people around here. From our experience, we got plenty of conversations going around. The scanning app was one of the best we’ve used, it has been so convenient. I didn’t get to attend the conference sessions due to how busy we were at the booth. We spoke to a couple of people selling into the global market so those might materialise into valid opportunities to expand on in future. It’s also really good with all the co-located shows together so there is a variety of potential leads to reach out to.
    Head of Client Engagement, ChannelAdvisor
  • It’s the first time we’re here, and we can see a real diverse range of clients - there are start-ups and established companies here. It’s been awesome. There is value not just for the Asia Pacific team, but also for our global team as there are people from all over the world here. I’ve customers from the UK coming over to say hi as well. eCommerce Expo Asia really complements the whole co-located tech events. This just adds so many levels to this event, and works well together.
    Regional Director, APAC, dotmailer
  • We are pleased with the turnout and visitorship. The atmosphere is very exciting as there are a lot of interesting topics and content feature. It’s a good idea to have eCommerce Expo Asia co-locating with the other technology events because we have an audience of various industries with different perspectives generating a lot of synergy. We look forward to participating again next year.
    Chief Executive Officer, Blu