Digital Campaign Analyst,
Finalist in the Women of the Future Awards Southeast Asia 2021 under the category of Media and Communications, Benjienen Toledo brings together data, performance, creativity, and healthcare in her current role as Digital Campaign Analyst of Philips Health Systems portfolio for APAC region. Benj’s role is critical in providing timely and accurate analysis and actionable insights to maneuver the campaigns in line with KPIs and exceeding benchmarks. This includes website, ecommerce/estore, CRM, and lead management analysis to ensure optimal performance. Benj has a total of almost 15 years professional experience. She worked with various startups in Singapore as the champion of digital marketing. Her track record from startups, agency, and in house with Philips has given her a full spectrum of martech tools for successful media buying and performance. Her nursing background is the foundation of her evidenced-based practice of digital marketing.