Cherylyn leads the SMB Scaled Business Sales team in TikTok, looking after the Singapore, Malaysia and Philippines Market. She focuses on helping new brands grow their business through TikTok’s digital technology and performance marketing solutions. Prior to joining TikTok, Cherylyn spent her career in sales at Procter & Gamble (P&G). Her scope of work spanned across managing key accounts across both the luxury skincare and FMCG industry, as well as leading sales and strategy across core categories (Fabric, Home, and Oral care) within the P&G business.