Craig has over 20 years of agency experience in Asia Pacific across advertising, branding, PR, activation and digital disciplines - and the past 15 years leading independent and network agencies. As VCCP Singapore's first employee 4 years ago, Craig has helped to build the agency and has begun to replicate the successes of VCCP’s headquarters office in London. In just the second year of operation, VCCP was recognised as Singapore’s Independent Agency of the Year. He has had extensive experience leading automotive, technology, telecommunications, travel and tourism, FMCG, sportswear and energy brands, locally, regionally and globally. Craig is a firm believer in the power of creativity to drive positive change across all aspects of life.