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Emma Eichbaum

Emma Eichbaum

Head of Client Growth Insights Division, KANTAR Singapore
Emma is Head of Client Growth at Kantar Singapore, Insights division where she liaises with internal teams and external stakeholders to determine how Kantar can best partner with clients to use fact-based insight to inform their optimisation and growth strategies. She has over 16 years’ experience in Market Insight, with tenures at Kantar in New Zealand, Thailand and Singapore. She has a strong background in client relationship management and technical research experience across most marketing disciplines (Brand, Creative, Media, Strategy, Segmentation, Market Landscaping, etc), and is well-versed across markets and industries, particularly in the APAC region. Kantar is the. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.


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