Commercially focused business executive with 20+ years of experience with multi-channel and multi-site retail and wholesale organisations within the luxury products industry. Having started off his with a professional accountancy firm before moving to the Radisson Edwardian Hotel Group, Jheeva moved into retail in 2006 with Agent Provocateur and then to Perfumers 1870 which operates the Penhaligons and L’Artisan Parfumeur brands. Having successfully restructured an growing the brands globally as their Group Finance Director, Jheeva managed the sale of the brands to the Puig group before joining Puig as their Finance Director for Asia Pacific in Singapore. Currently with BHG Singapore as their CFO, Jheeva leads their Finance, IT, Marketing and Digital Transformation functions. Other Skill-set: • Business Planning & Strategic Development • M&A - Sale of Business, Due Diligence • Financial & Operational Management • Business Restructuring & Turnaround • Subsidiaries & Joint Ventures • Performance Benchmarks • Change Management • Franchising & Licensing • Start-up • Strategic Planning • Digital Transformation