Keerthi Kumaravelu is the Head of D2C & Ecommerce at Electrolux for Asia Pacific, Middle East & Africa. Delight the consumer to win is the motto she goes by. She is a passionate digital transformation leader building sustainable, future-fit businesses by getting organizations closer to their consumers. Prior to Electrolux, Keerthi was the Global Head of Strategy at Zespri, APAC Head of Ecommerce & Omnichannel at LEGO and Brand lead at Procter & Gamble.