Kyle Rifkin - Director of Partnerships, APAC Kyle Rifkin is an experienced eCommerce professional with a particular emphasis on marketing automation strategies. He has advised hundreds of APAC retailers, from large global entities to lean startups, on the best methods of generating top line revenue, quickly. Kyle moved to Australia (via Florida and North Carolina) in 2013 for a two week business trip, and has never looked back. With a thriving eCommerce technology community across APAC, Kyle's primary purpose is to help merchants think big and sell more while delivering value and growth back to the BigCommerce technology ecosystem.